ChefsList
The challenge
ChefsList was digitizing a fragmented B2B wholesale experience. I helped evolve the product and brand, making ordering feel simpler for professional kitchens without requiring a large engineering team.
The work had to move in small, practical increments.
From visual language to product structure
Early interface exploration quickly exposed larger questions around navigation, product discovery and information architecture. We used the visual work as an entry point into restructuring the app experience.
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The first concepts exposed a navigation problem
We restructured the app around how professional buyers find products and build repeat orders.
2,90 € / 100g
Extending the product into field sales
The next challenge was the Außendienst: reps needed a clear view of customers and performance, and an ordering flow that kept working without reliable connectivity. We built a KPI dashboard alongside an offline mode so reps could keep selling in the field.
One system across product and brand
The same visual language extended into the website and other customer-facing touchpoints, applying the same product and brand decisions outside the app.
